A Landing page is a stand-alone webpage, which is created for the sole purpose of marketing and advertising the products and services of a particular business. Apparent by the name, a landing page is a webpage, on which the user “lands”, after they click the ad featured on different websites.
The advertisements you place on Google, Instagram, Facebook, Twitter, or other websites, are linked to your landing page. Therefore, when a user is intrigued by your advertisement, they click on the ad, which lands them to their landing page.
In most cases, your landing page is the most crucial element of your website. It is often the first interaction that users have with your business online. Therefore, it is essential to create the perfect landing page, which can secure a high rate of conversions.
Design your advertisement to match your landing page
The success of a landing page depends on your ability to convert the visitor into a customer. This is only possible if your landing page is just as appealing as your advertisement. Hence, it is imperative to avoid deception and creating a landing page that is aligned with the content of the ad. For instance, if you have featured an advertisement about weight loss supplements, but the directed landing page offers a subscription to various workout routines, your visitors would be disappointed. Hence, your brand name could potentially be tarnished. Therefore, creating coherency between advertisements and landing pages is essential.
Make your call-to-action visible
A landing page must include a call-to-action statement, a compelling headline, and descriptions about your services. However, as most visitors are likely to lose interest before they scroll, it is imperative to place all the important information at the top of the page. This way, you can convince the customers and convert them into paying customers. With that said, make sure that the content is not congested. Make your landing page spacious and eye-catching.
Introduce visual cues
If your landing page is boring, the visitors are not going to explore further. Therefore, you must create add visual cues, such as drawing, shapes, and though-provoking statements, which compel the visitors to happily scroll through the page. It is important to design the landing page with contrasting colors and a steller design. You can collaborate with a website design company in Singapore, which can assist you with the design elements of your landing page.
Reveal the functionality of your product/service
In order to increase your conversion rates, you must educate the visitors about the high-quality of the products and services your company offers. To do this, you can either add videos, images, or a step-by-step guide. As long as the visitors are able to see your products in action, they would be willing to invest in your products or services. You can achieve this objective by adding the demo to a “hero image” section- the large banner at the top of the page.
Avoid featuring distracting elements
The key objective of your landing page should be to convert visitors into potential customers. Therefore, if you try too hard, for instance, by adding multiple call-to-action statements, navigation links, or backlinks, you can easily lose the customer’s interest. Keeping this in mind, you must keep the landing page simple, focused, and engaging. Any attempts to add navigations can backfire on your strategy.
Creating a landing page requires you to stay focused and dedicated to achieving the primary objective, which is to increase your conversion rates. Hence, it is imperative to get your landing page designed by a professional web design agency, so it can feature all the design elements to help your business achieve its goals.