The prevalence of modern technology in the present world has made it easy to create a website in a matter of a few minutes. Although, does that mean anybody can design a successful and optimized website? Not really. An existing website does not mean that it can bring in the right audience and conversions for your business. A website is the front-face of a digital brand. According to a study, for a user, it only takes 0.05 seconds to gauge the credibility of your website. In that timeframe, the factor that can make or break your online business is the design and layout of your web page.
The following is a list of 5 best web design practices that you need to implement right now to enhance the authority, credibility, user experience, and conversions of your website.
1) Uniform branding:
Creative and consistent branding is key for an online business to flourish in the digital world. If your website lacks that, it is good for nothing. Many brands make the mistake of not keeping up with specific branding, which leads to confused customers. When users land on your web page, they must come across a layout that shows them co-relating logos, colours, and content. A website should be able to tell the story of the brand in each part of its body. The colours, images, logos, and the text of your website should always follow a single direction if you want your web presence to be user-friendly.
2) Speedy loading time:
Research says, if a website takes more than 3 seconds to load, the overall revenue of a business can drop down to 27%. A significant loss of prospective customers is imminent if your website is slow and lags consistently. Moreover, with the increasing competition in the e-commerce business, companies are increasing their website sizes up to 32%. A bigger websites mean a more prolonged loading time, but with a smart strategy, you can decrease the loading speed of your website drastically. Some tips that can help with reducing the web page loading time are:
- Optimizing Images.
- Compressing web content.
- Using CDN (content delivery network)
3) Strong CTA’s:
A website’s main goal is to attract and convince the customers to give your business a shot. A website, from top to bottom, should be inciting enough to generate conversions and increase the customer base for your business. Creating appealing and strong CTA’s can do the job for you. If the designed CTA’s are good enough, they can force the viewers to complete any task like subscribing for a newsletter or using your services with a single click.
4) Search engine optimization:
Users prefer clicking on the first few, say the top 5 websites that are apparent on the first page of the Google search. If your website is not getting enough clicks, a lack of search engine optimization could be the reason. As a result, the ranking of your website suffers, which is not a favorable situation for an online business. The solution is to make use of tools like SEMrush, Ahref, and Google Analytics to build keyword strategies, backlinking, and other SEO requirements, to build an authoritative, credible, and a ranking website.
5) Mobile-friendly layout:
Almost 90% of the potential customers are searching for the products they need on their smartphones. No matter how great your website runs on a laptop or desktop, if it looks unorganized and clustered on mobiles, 47% of the customers will stop engaging on your web page, and 44% of them might never come back. Furthermore, a mobile-unfriendly website that lacks user experience can impact your business’s revenue substantially. Hence, responsive web design that runs efficiently on a desktop, laptop, and mobile should be the number one focus of every online retail store.