The age of technology has ushered in an era of digital upheavals that have kick-started a revolution in the marketing industry. Digital marketing is at an all-time high, and the interest in online marketing has given rise to a number of trends concerning the field. With TikTok, Instagram, and YouTube redefining what consumable content is, every digital marketing company looks to digital trends to produce other content of the ilk and capture the attention of the main demographic –Millennials and Gen Z. As PPC keeps increasing, here are the trends that digital marketing seems to have adapted.
#1 AI – Changing the Digital Landscape:
One can just not go about discussing technology or anything vaguely digital without addressing the behemoth that is AI. Initial fears and arguments against AI, including the worry that AI would put humans out of business, have set back the AI revolution by a bit, but not much. In recent years, numerous agencies have invested in AI-oriented marketing strategies, such as automated bidding strategies, or smart campaigns. Machine-based learning and automation have begun to pick up speed, as google and other agencies can now offer specific audiences exactly what they want.
#2 Programmatic Advertisement:
Programmatic Advertisement focuses on targeting more specific audiences by using AI to automate ad buying. This trend has caught fire to the point where eMarketer now reports that in 2020, 86.2% of digital display ads in the United States will use programmatic advertisement. While search-driven manual advertisements take three or four factors into accounts, such as specific and relevant keywords, time, and location, programmatic advertisement takes hundreds of factors and uses them to launch specific advertisements.
Chatbots have always been a part of marketing strategies. Even though marketing strategies that are phone-oriented, chatbots have functioned in place of phone operators to put customers through to the correct line. Online, chatbots are very common. Automated responses are used to confirm orders or mark responses. Lately, chatbots have begun to sound as real as, and far more intelligent than, humans. Surveys have shown that in 2020, chatbots power 80% of customer services and by 2022, chatbots will help businesses save over $8 billion per annum.
#4 Video Marketing:
Video marketing is possibly one of the most important marketing tools of the past and current decade, if not the most important. This tool will only spread further in the next decade, as video consumption increases. Every day, hundreds of millions of members of the general public tune in to videos which are interrupted, or sometimes preceded by advertisements in the form of videos. While these ads might seem annoying at first, but if the ad is crafted with care, it can easily snag the attention of a potential customer. Video marketing is the most widespread and effective way of marketing a product, and while we may call it a trend, it has basically become a staple.
In summation, keep your marketing up to date with what the general public seems to like and favor seems to be the way to create a successful digital marketing campaign. Strategies such as social influencer service and transparency claims are much loved by consumers. Although we have only mentioned 4, there are hundreds of other trends currently taking over the very essence of what defines digital marketing.