There is great importance to business blogging. Blogs keep your viewers updated with content that relates to your business. However, it is equally important to optimize your blog posts so they appear on the search engines.
The recent SEO techniques demand you to keep updating your blogs on the website. Blogger.com published in their recent survey that 65% of blog owners do not update. It is important to update by giving fresh and relevant content regularly. If you do this and work on basic blog optimization techniques, you can enjoy a lot of perks.
Read on to learn some amazing tips to make your blog visible to viewers.
Do Thorough Research
It is very essential to find relevant keywords and target them to attract traffic to your site. Good keyword research is crucial for on-page optimization. You can easily find a lot of tools and methods to search for keywords relevant to your blog posts.
Placing The Keywords
Finding relevant and volume rich keywords is the first step, second is to find the right places to place them where they will be most beneficial for viewers as well as Google crawlers that index your content. Some important places where you can include keywords are:
- Title Tags
- Meta descriptions
- Introductory paragraph
- Concluding sentences
- Main title
P.s. Do not fill your content with a lot of keywords. This is called keyword stuffing. Keyword stuffing makes your content difficult to read and you might even get penalized by the search engine.
Never forget to put keywords in the file names or any alternate text space while uploading photos.
Push The Readers To Subscribe Your Blog
If you’re a big business owner, you can have an RSS placed for the viewers to easily find your blogs and subscribe. Feed subscription buttons are also another option to enable your viewers to subscribe to your content. This will help viewers to receive notifications and updates about your blog posts without needing to frequently check for fresh content.
Reference Through Links
People often don’t include links to the information they are referencing. These are basic blogging manners and etiquettes to put links of any article or author in your blog that you mention. This is only how the chain works and you’ll get a link back too. All businesses look for good quality links because they help improve rankings.
Make Use Of Social Media To Increase The Reach
All businesses; small or big, make use of social media platforms like Facebook, Instagram, Twitter, or even Google+ to create a strong network and connections with people. A smart approach is to start promoting your blog content on your social media sites as well. This will get you a higher web exposure. You will find a plethora of free programs and tools that provide easy access to post links to your blogs on all your social media platforms.
Make Your Blogs Mobile Compatible
In recent years, smartphone usage has increased dramatically. People are usually on the go and they prefer smaller, more portable devices rather than large gadgets that can’t be carried anywhere. This is why most SEO service providers put more of their emphasis on making websites and blog mobile-friendly. Google has also started displaying mobile compatible results on the top and it prefers all sites and pages that are designed for mobile searches. Make sure you incorporate all these optimization techniques to improve your content strategy. Once you start growing on search engines, you can start working heavily on link building to have other websites link your block back too.