What is an SEO strategy?
An SEO strategy is basically coming up with an effective method consisting of planning, listing, and implementing different ways and steps in order to generate more organic traffic and improve rankings on different search engine pages, especially Google.
In this article, we will tell you the steps to take to create the perfect SEO strategy in order to get the boost your business deserves!
- Planning and giving a perspective to the whole strategy
Most people tend to overlook this aspect and jump directly to the next step. However, this step is very important if you need a good strategy. You need to understand what your brand is all about and what it stands for. Write all the things you have planned for it, what are your goals for it right now and what you plan to achieve in the future. Write down all your ideas and anything else you can think up about your business so that the strategy you choose and the steps you take are in accordance with your ideas and goals.
- Make a list of all the relevant keywords
The next step is coming up with keywords. Keyword research is a very important and integral part of an effective SEO strategy. Google Suggest will easily tell you the most searched keyword for a particular word or phrase. Hence, you can easily find what your target audience types into their search bar and list down all the keywords accordingly.
It is also advised that you focus on long-tail keywords as much as you can because they have less competition and are highly likelier to increase the ranking of your website on the search engine results page.
- See what are the top results for the keywords you chose
It is very important to analyze Google’s first page. Because it gives you an idea of what ranks higher and what content is bound to get more viewers. For example, when you type a keyword and search, you will notice that most of the content that ranks higher is written in bullets or list posts. This means if you write in points, you are probably going to get a higher ranking than if you write the whole thing in paragraphs.
You will also notice how relevant and appealing you have to be to rank higher on Google and other search engine results pages. And you can use all this information to your advantage and get ahead of the competition.
- Time to focus on the content itself
Now that you have listed down your goals and ideas, done keyword research, and thoroughly analyzed Google’s first page, you need to focus on the content.
Good content is extremely important and is one of the main deciding factors for your website’s success. Hence, make sure you come up with something really unique and appealing so that viewers are attracted to it and your bounce rates are low.
- Your content should not look boring, but bright and awesome!
No matter how well written your content is, if it’s just written on a page with no color, design, or images, probably no one’s going to read it. Hence, what you need to do is make sure you work well on designing your website and giving it a nice and unique touch so people are attracted more towards it and choose to read it.
- Finally, keep updating and making changes to your content
Would you like to read something from 2016 in 2020? Probably not, right? Hence, it is important that as a website’s owner, you keep updating and making changes to your content so that you do not lose any target audience.
These were a few steps on how to create the perfect SEO strategy. If you think this is a lot of work or is too confusing, you could always hire digital marketing agencies that provide SEO services to do all the work for you.