In the past, page speed was not really considered as something important, but in recent times, the website load time is arguably one of the most important metrics. Neglecting the load speed of your site is counted as one of the biggest user experience mistakes. Users demand the best experience, and if your site is taking even a second more in loading, users will bounce and land on to your competitor’s site. The fierce competition in the online business these days is pushing us all to leave no stones unturned. Most importantly, the page speed has a huge impact on your organic rankings as well.
Have you ever wondered, what is the biggest factor that determines your page speed? It’s the size. Regardless of how fast a browser is, it will take time to download the code of your site, the HTML, scripts, and visuals. So, the bigger the size of your page, the more time the browser will take to load it.
Have a look at some of the very important speed optimizing techniques:
1. Scale Your Images Accordingly
Images and visuals are the biggest factors that affect bandwidth. Check your images and scale them appropriately, so they don’t slow down the page. Make sure you don’t optimize images before uploading them because if you scale down the pixels of your image before uploading them, the browser would still load the full size. Another problem arises when your images get blurry when you scale them down. You can resolve this issue with the help of compressing. Compressing will reduce the size of the image without distorting the quality.
2. Minimize The CSS Load Time
If your CSS isn’t optimized, it will take longer to download. The longer it takes to download, the more your users will have to wait for the site to open. Have your CSS optimized as this will enable your files to be downloaded quickly and consequently your visitors will be able to access your pages?
Also, make sure there is no extra code added to your files. Any redundancy in the data will slow down your website leading to a higher bounce rate.
3. Reduce The Number Of Redirects
Redirects slow down your site and cause your pages a delay in loading. Usually, you get more redirects when you get more subdomains or do a website migration because this creates HTTP requests.
Your viewers will have to wait and see the HTTP screen when they are redirected. For instance, a service page of your website has been moved to a subdomain. When a viewer would want to visit that page, they will first be taken to an HTTP page and then to their intended page. This only increases their wait time and an additional page your viewers have to go through. Make sure you remove the additional redirects.
4. Make Sure your Scripts Are Placed Below The Fold