Whether you are designing an application for mobile phones or a business website, working on improving the user experience is extremely important. Typically, web designers aim to deliver the finest user experience to increase the engagement of the users. User experience can, therefore, increase the leads and conversion rates, once the target audience visits your website.
Considering the strong influence of user experience on your website, making even the slightest mistake can cost you. With this guide, you can avoid the common mistakes relating to user experience while creating a website or a mobile application.
Lack of understanding about User Experience
User Experience (UX) is more about making the website interface attractive. While the themes of color, design, and imagery have an impact on UX, it is just a component of the overall user experience. In reality, user experience is more about the ease at which the user can interact with your website. Hence, it can include design features, along with the technical features of the website, such as speed and functionality.
Your website or application needs to be cohesive. If the content of your website does not align with the overall essence of your brand, the user experience can be negatively affected. The content you upload on your website must be thoroughly planned and coherent with the rest of the page. For instance, if you are adding blog posts to your website, the images added in the post should be relevant to the content that is displayed on the page.
In addition to coherency, the quality of the content should be high. Your website should inform and educate the users with precise, easy-to-understand, and simple language. Complicating the content can negatively affect the user experience.
Adding the wrong font
As stated earlier, the design elements of the page also fall into the category of user experience. Therefore, if the designer adds an unreadable font, the users would not be able to decode the message that the brand is trying to promote. While it is important to add creativity in the design, it is equally essential to make sure that every little feature integrated into the design serves a purpose.
Using the wrong Images
The images present on the website provides users with a visual cue on what the brand represents. However, if you upload the wrong or irrelevant image, it can affect user experience, which can lead to the users forming a negative association with your website. Keeping this in mind, it is essential to meticulously select the right images to promote your brand. While selecting the visuals, make sure that the following elements are taken care of:
- Avoid using ordinary images: Choosing ordinary or common images can negatively affect the user experience. For instance, if you are using an image that is quite popular on the internet, the users would build a negative association with your brand. Therefore, it is imperative to select images that are free to use, unique, and relevant to the content.
- Avoid using low-resolution images: Images with a low resolution can trample all over your hard work. Keeping this in mind, you must select pictures that are clear and have a high resolution. Essentially, if your website has a mobile-friendly version, you must carry out a test to see how the featured images display on a smaller screen.
- Avoid using irrelevant images: As stated earlier, every component of you website should bring value to it. Therefore, while selecting images, make sure that you add the brand-appropriate visual content.
Even a minor error in User Experience can affect your website’s conversion rate. Therefore, you must hire a reliable service offering web design in Singapore to work on planning the user experience.