Schema markup has become a vital part of digital marketing. In recent years, Google has made schema markup a part of its ranking algorithm and therefore, it is considered as an important factor for a site’s visibility. You can easily enhance the domain authority of your website by adding a schema markup, which informs the search engine about your page content. As a result, your rankings are impacted positively in the SERPs.
The alarming thing, however, is that despite having such importance, the majority of people are still unaware of how the schema markup works or how it improves your SEO. According to recent research, around 40-45% of websites are making use of schema markup only.
If you’re also unaware of how the schema markup works, read on to learn about what is schema markup, its types, and how it enhances your website’s SEO.
Basics Of Schema
Schema works more or less like the rich snippets. It is one of the best tools for local SEO services. Simply put, it is a structured code that you place on your website for the search engine to detect it and learn what your website is about.
Schema works as a bridge between your website and the search engine, it clearly informs the search engine everything about your website. Search engines then decode all the information put on your website to provide users the relevant results according to their search queries.
How To Do it
The code for the schema is put somewhere in between the main content of the page of your website. This tells the search engine what your website is about and how it will be used. Most people confuse adding schema markup with coding, and they don’t bother learning about it because, obviously, coding is a very complicated thing to learn. You can find a lot of common schema markup vocabularies that are easily interpreted by any search engine. You can simply copy and paste the tags on to your HTML and have your page’s appearance improved.
How Does Schema Markup Enhance SEO
Schema markup makes it convenient for the search engine to interpret the content of your website and extract maximum information from it. Moreover, it attracts users to click on your page link. These are some positives schema markups bring:
Schema markups help your website be visible in SERPs. These markups enhance the look of your page by making them more informative and attractive using visuals and snippets. The only reason websites with schema markups have high rankings is because users mostly click on such informative results.
Small businesses can easily convey to search engines everything about their business.
Schema markups make search engines understand all the little details about your business. For instance, if you provide travel accommodations, markups will explain that you provide services in Greece only.
Schema markups are the best way to market your upcoming events. If the user types in the search bar, “events near me”, your site will appear showing all relevant information about the event you’re conducting.
Schema markups also help in updating the search engine about any information you have changed on your website.
The Best Schema For Your Website
There is a rich profusion of schemas you can put on your website. Every schema has a different purpose and you must choose the one that suits your needs. Some of the most commonly used schema markups are:
Organizational schema markup
Website schema markup
Site Navigation schema markup
Video schema markup
Schema product and offer markup
Schema local business markup
All in all, Schema markups improve your SEO. It is a great way for search engines to search and display your web page and connect it with users. You can contact a local SEO service to include schema markup on your website’s page.