SEO or search engine optimization is an extremely important method to effectively increase rankings and organic traffic to a website. In this article, we will tell you 6 techniques you can achieve that!
- Your website needs to be of great quality
Search engines, especially Google, are constantly working hard to improve user experience and make only the best results available to their audience for any search query. Hence, it is very important to ensure that your website is of great quality and is easily accessible for higher ranking and in turn greater organic traffic.
If your website takes a lot of time to load, has outdated or poor content, or is difficult to navigate, your bounce rates will be exceptionally high. Google will notice this and over time you will notice a decrease in your ranking and the traffic you receive. Hence, it is important you notice all these things to better your site.
- Voice search optimization
Most people these days have a smartphone and the trend of using the internet on a smartphone has greatly increased. Also, more middle-aged people also own smartphones these days and lots of people now prefer speaking rather than talking. Many old and middle-aged people would rather speak and this has made voice search optimization a necessity in these times.
Now, a voice search and typing search differs a bit. When you type, you just type a keyword or a few words. However, when you speak, you generally tend to say phrases. Hence, website owners need to understand these differences and optimize accordingly.
- Optimization for mobile phones and other gadgets
We cannot emphasize enough on the importance of mobile phone optimization. It’s no secret that everyone owns a smartphone these days and most people search about their queries and questions from their phones. Phones come in especially handy when people are outside and away from their laptops and other gadgets. Also, while they are traveling or even randomly at their homes and houses.
Hence, it is important to optimize your website for mobile phones and other gadgets so that users can access your site from any device and easily access and navigate through it.
- Content relevant to the keyword
Google keeps changing and updating its algorithm to improve user experience and better its search results page. Now, if you include a particular keyword in your content but the content is not relevant to that keyword, you are bound to lose your rank and the organic traffic directed to your site. This is because Google will only display your website to the users if what is written actually answers their queries and questions.
So, you need to be careful about what you write and ensure you only put up relevant content.
- The quality of the content itself
Relevancy of content is important, but so is the quality. You need to ensure you only put up content that is high in quality and is appealing and engrossing so that the viewers stay and not bounce off.
Hence, make sure your content does not have any grammatical errors, you do not give wrong information and write false things and you write it in a way that it appeals to the audience, in turn giving you a better ranking and more organic traffic.
- Monitor your SEO performance
Finally, it is very important to keep monitoring how your website is performing. You can do this through 2 things: Reporting and Analytics.
Answer some important questions such as:
- Which content was liked by people the most?
- Which page had the most bugs and problems?
- Which page had the highest bounce rates?
- What can be done to improve the overall performance of the website?
Answer these questions and it will be very easy for you to understand where to make the necessary changes and how to improve your website. These were a few techniques to take advantage of SEO in the best way and improve rankings and traffic. If you find it too confusing or a hassle, you could always hire agencies offering SEO services to make your life easier and decrease your workload!