In the modern world where everything is digital, there is a vast variety of requirements and terminology that one needs to understand to stay on top. It is important to keep going with the flow of the digital world if you want your website to be prominent in the eyes of the user. The same is the case with every website owner. Especially those who are experts in SEO must be well aware of what EAT is. EAT is quite important for your website’s SEO, and as all web developers and web managers know, SEO is vital in order to keep your website on top and to keep increasing its ranking. That is why any SEO firm in Singapore or any other part of the world pays special attention to the EAT ranking when working on a website. By any chance that you do not know what EAT is, do not fret. Below is a quick guide that will tell you all that you need to know about what EAT is in SEO and why it is important.
What Is EAT?
Firstly, let us get out of the way what the acronym means. Though it may suggest a completely different meaning at first glance, EAT actually stands for “Experience, Authority, and Trust”. These 3 key tools are used by Google to determine which website should be worthy of being presented in the search results. Since Google is the largest and most widely used search engine in the world, taking over more than 75% of the search engine market, there is bound to be a lot of competition. There are tons upon tons of websites that are presented to you in a matter of seconds, the minute you make an entry into the search engine. However, we all know that almost all of us go for the top results and many of us do not even bother to go further than the first page. So, what is it that makes Google deem the website worthy of being presented in the top results? The common guess would be “SEO”, and rightly so.
How Is It Important For SEO?
Google works best according to the user’s needs. The global search engine customizes the search engine results according to the user’s specification and presents the best answers. However, what makes the website worthy of it to Google is the Experience of the website to see if it has the right answer to the entry. The Authority of a website also verifies it as valid and reliable. That is what makes Google put its Trust on the website. All these factors combine to raise the SEO ranking of the website. As has been discussed above, high SEO ranking is what will gain more audience for the website.
All SEO developers consider EAT extremely important, whether it is an SEO firm in Singapore or any other part of the world. Hire the best services that know what they are doing to get your website made efficiently.